4 Blog Posts About FourSquare: Part 3 – A Case Study of Successful Engagement via FourSquare

by Tony Rodriguez on July 20th, 2011
3 CommentsComments

Part 3 of my series on FourSquare was very long in coming, but I hope you will find it to be worth the wait. I recently had the opportunity to interview Matt Weygandt, co-owner of the Barriques Market in Madison. I had inquired to my Twitter followers, who in Madison was using FourSquare for business? Barriques was repeatedly the answer I received to my question. Barriques offers check-in specials and mayor specials for FourSquare users.

Barriques Logo

www.barriquesmarket.com

I was already going to be on the road with Wendy Soucie and Ellie Humphrey of the Social Media Club and Social Media Breakfast groups I belong to in Madison for our #LincolnDriveBy Social Media road trip, so I asked Matt if you would be willing to be a stop on our trip and also let me double up and do a quick video interview regarding his use of FourSquare. Matt was a very gracious host, and an excellent interview subject with lots of great insights. See the videos below or view them on my YouTube channel. I welcome your comments.

Follow Barriques on Facebook
Follow Barriques on Twitter

And of Course be sure to Check-in via FourSquare

Barriques FourSquare Screenshot

Barriques offers check-in specials and mayor specials for FourSquare users.

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This entry was posted on Wednesday, July 20th, 2011 at 4:36 am and is filed under Blog Entries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  • http://twitter.com/wendysoucie Wendy Soucie

    I suggest as retail locations and businesses start using Foursquare, time should be taken to educate staff on what you are doing so they can answer questions for customers. This makes a much better impression on the customer when they walk in and ask if there is a special. Barriques staff is good about this but other locations – staff look like a deer caught in headlights.

  • http://twitter.com/wendysoucie Wendy Soucie

    Also love the idea of a Mayors convention. I can see that if you have a buildup, rather than compete at one place for a mayordom, it could be used to promote foursquare at more business.

  • http://twitter.com/MadCityAds Tony Rodriguez

    Thanks for your comments Wendy. I could not agree more regarding training staff and empowering them to deliver on specials and promotions that are offered. I find nothing more frustrating than showing up with a coupon and getting a blank stare in return. Employees definitely need to be involved in the process of offering and promoting specials.

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