4 Blog Posts About FourSquare: Part 3 – A Case Study of Successful Engagement via FourSquare

Part 3 of my series on FourSquare was very long in coming, but I hope you will find it to be worth the wait. I recently had the opportunity to interview Matt Weygandt, co-owner of the Barriques Market in Madison. I had inquired to my Twitter followers, who in Madison was using FourSquare for business? Barriques was repeatedly the answer I received to my question. Barriques offers check-in specials and mayor specials for FourSquare users.

Barriques Logo

I was already going to be on the road with Wendy Soucie and Ellie Humphrey of the Social Media Club and Social Media Breakfast groups I belong to in Madison for our #LincolnDriveBy Social Media road trip, so I asked Matt if you would be willing to be a stop on our trip and also let me double up and do a quick video interview regarding his use of FourSquare. Matt was a very gracious host, and an excellent interview subject with lots of great insights. See the videos below or view them on my YouTube channel. I welcome your comments.

Follow Barriques on Facebook
Follow Barriques on Twitter

And of Course be sure to Check-in via FourSquare

Barriques FourSquare Screenshot
Barriques offers check-in specials and mayor specials for FourSquare users.

Blogging while waiting for a haircut, The Rule of Three and three articles that make a lot of sense…

Like many of you I have asked myself the question: “Who has time to blog?”. I was fortunate enough to attend the most recent Social Media Breakfast: Madison event at the Talula restaurant in Madison, WI. One of our presenters, Tom Marks of TMA + Peritus made several points which have inspired me to start actually writing my blog rather than letting my twitter feed populate WordPress.

Mullets are Making a Comeback ...During Tom’s presentation he addressed that very sentiment (being too busy to blog), and his response was this: If you follow the “Rule of Three”, which according to Tom is to aim for writing a blog post made up of at least three paragraphs of at least three sentences each, you are well on your way to writing more original content than most blogs contain. Considering many blogs today are really just content copied and pasted from other web sites, articles and blogs I have to agree with Tom. Tom also stated that writing an effective blog post could be accomplished “in the time it takes to wait for a haircut”, and claims his last blog post was done in exactly that fashion.

With this in mind I did a few Google searches and found three (I sense a trend here) articles of interest related (somewhat) to this post.

  1. How to Use the “Rule of Three” to Create Engaging Content by Brian Clark
  2. How to Write a Three Paragraph Essay by Dr. Dennis Lee Chapman
  3. Presentation Tips – The Rule of Three by Citrus Studios

It did take me a little longer than I might wait to get a haircut to write this, and I also borrowed much of my content, but I did use the articles I am linking to (and Tom’s advice) as guidelines, and I expect I will get faster and more original in my blog posts in the future.